Monday, 10 May 2010

Canadian Internet Use Survey 2009

Survey from StatCan
In 2009, 80% of Canadians aged 16 and older, (21.7 million), used the Internet for personal reasons, up from 73% in 2007 when the survey was last conducted.

Rates of Internet use increased in every province during this two-year period. 
—Largest relative increase in Internet users occurred in New Brunswick and Newfoundland and Labrador (+15% each over 2007).
Rates were highest at 85% in both British Columbia and Alberta, followed by 81% in Ontario.

Highest rates of Internet Use 
—Calgary and Saskatoon, both at 89%.
—Edmonton, Ottawa–Gatineau, Vancouver and Victoria,  ~86% each.

Communities with a population of 10,000+
—83% used the Internet compared with 73% of those from communities with fewer people.
— 2007 the respective proportions were 76% and 65%.


Haves and Have Nots
—Incomes of $85,000 or more 94% used the Internet, compared with 56% among households in the lowest quartile, those with incomes of $30,000 or less. 
—The respective proportions in 2007 were 90% and 48%.

Gender, Education & Age Issues
— 81% of men and 80% of women used the Internet in 2009.

— 89% of individuals with some post-secondary education used the Internet in 2009 vs. 66% among those with no post-secondary education. ( 84% and 58% in 2007 respectively)

—In 2009, 98% of people aged 16 to 24 went online (96% in 2007).
—Ages 45+, two-thirds (66%) went online during 2009, up from 56% in 2007. 
—This age group accounted for 60% of all new Internet users since 2007

Table 1 Proportion of Canadians using the Internet (Red bar= 2007, Blue = 2009)

Table 2 Online activities of home Internet users

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