
I wrote a little bit about this issue, as well as target audiences, as it
relates to seniors. However, I think it requires some reflection here. The fact that I used the article to the left in my work life is a key to my age and stage.
I think I will pass on the "
Blog Party" -
5 minutes for mom! The site is sponsored by a company. I prefer hanging out with bloggers who are there for fun, not profit. There are many of us who do so in pursuit of cheap fun and virtual travel. I find that more and more companies are sponsoring blogs, and you don't know whether they are giving you accurate and valuable information or not.
Blogs, however, are the least of the
ageism issue. We are affected by bias in marketing, health care, and assumptions about who we are perpetuated by those in decision making positions who do not know the statistics.
We are living in the land of retirees. There are many of us who cannot simply retire, travel, and play. Many are fighting poverty, rural access to services, transportation, home care, or health issues. What I hear continually on CBC is the assumption that all retirees are mar

ried, well-off, and able to make choices. I work part-time, in senior's health care, to supplement my income.
What enervates me are ads for shows like
Spark, or other puerile programs that feature ads that assume that all listeners do not remember LPs, or that those who do are not their target audience. There is a lot of ageism in this society. Government supported corporations, like CBC, need to remember that we are a large, and growing, demographic. I am tired of thirty-something show hosts, producers and copy writers who assume that their target audience likes loud obnoxious ads, that mock 'ancient' technological inventions such as LPs, or 45s, and have no place in the media world. One ad says vinyl 'That's not YOUR generation." But is IS! We pioneered the integration of technology into the workplace. We are proud of what we have accomplished.
Give me and my generation, some of the respect that we deserve. We put girls and women into parliament, into the science programs, gave them excellent math skills, and produced a generation who allows individuals to make choices, to determine their fate based on choices not gender.